Course curriculum

  • 1

    Welcome to the course!

    • 1.1 About the course
  • 2

    Module 1: First Things First

    • Business Basics

    • What's in a name?

    • 1.4 Choosing your platform

    • 1.5 Choosing and buying a domain

    • 1.6 Choosing and buying your hosting

    • 1.7 Set up email

    • 1.8 Pointing your domain to your host
  • 3

    Module 2: Setting up your site

    • 2.1 Installing WordPress

    • 2.2 Sorting out settings

    • 2.3 Enabling a SSL Certificate

    • 2.4 Choosing a theme

    • 2.5 Installing your chosen theme

    • 2.5 extra - Basic Divi Configuration

    • 2.6 Child themes
  • 4

    Module 3: Plugins

    • 3.1 What are plugins

    • 3.2 Security plugins

    • 3.3 Back up plugins

    • 3.4 SEO plugins

    • 3.5 Speed plugins

    • 3.6 Coming soon plugins

    • 3.7 Other useful plugins
  • 5

    Module 4: Adding Content

    • 4.1 Structuring your site

    • 4.2 Adding pages

    • 4.3 Adding posts

    • 4.4 Menus

    • 4.5 Adding media

    • 4.6 Customizing everything

    • 4.7 Adding widgets
  • 6

    Module 5: SEO

    • 5.1 What on earth is SEO

    • 5.2 Optimising pages and posts

    • 5.3 Using the Yoast plugin
  • 7

    Module 6: Google stuff

    • 6.1 Google analytics

    • 6.2 Google search console

    • 6.3 Reading Reports/Things to check
  • 8

    Module 7: Monetising your site

    • 7.1 Overview

    • 7.2 Advertising

    • 7.3 Affiliate marketing

    • 7.4 Influencing / sponsored posts

    • 7.5 Courses and eBooks

    • 7.6 Consulting and services

    • 7.7 Directories
  • 9

    Module 8: E-commerce

    • 8.1 Products

    • 8.2 Woocommerce

    • 8.3 Shopify
  • 10

    Module 9: Marketing

    • 9.1 Email marketing

    • 9.2 Social Media

    • 9.3 Guest blogging

    • 9.4 YouTube

    • 9.5 Advertising

    • 9.6 Word of mouth and testimonials
  • 11

    Module 10: Resources and next steps

    • 10.1 Resources, books and other cool stuff

    • 10.2 Looking forward

    • Before you go...